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Hi!
I am Anna,

Personal Brand Developer.

When you are your brand,
and your brand is you —
you are in the right place.

I work with visionary founders, entrepreneurs and thought leaders who want to build their brand from who they truly are — because personal branding is about the personal rather than the branding.

 

People choose to work with you because they connect with your personality, presence, what you stand for, and the vision you want to bring to life.

 

Your expertise opens the door — your uniqueness is what makes people choose you.

 

Together we craft a personal brand that feels true to you, creates emotional connection and trust, and helps the right people think, “this is the person I want to work with,” using the TrueSelf Method™ — a scientifically grounded method for developing personal brands.

 

Beginning with your story, exploring your core identity, and crafting it into a personal brand that is deeply human, memorable, and built to last.

Explore how we build your brand.

A new way to build
genuine personal brands

Everything begins with the person behind the brand.

 

The TrueSelf Method™ is a scientifically grounded method for developing personal brands from true identity — founded on the integration of two complementary disciplines: Positive Psychology and Strategic Brand Development.

 

The method comes to life through four pillars that build on one another.

 

Explore how it works.

Kristina Klaassen · Founder · CONNECTED GROWTH™​​​

...ending in a landing so precise it felt like the most natural and inevitable outcome.

Read Kristina's TrueSelf Story

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It took me a while to find out what I truly wanted to do. 

Looking back, it's the most natural consequence of what I experienced in my first life chapter.

Helping others flourish from their identity

is my most fulfilling work.

Experienced

13+ years Brand, Marketing and Communication

4+ years Coaching

8+ years Online Training

Certified

Systemic Coach for

Positive Psychology

DACH-PP certified

ICF-accredited training

Academic

MBA Entrepreneurship

with a major in Marketing

I was born into a family of five children as fifth. My mother gave birth at the age of 44, so the kids around me thought she was my grandmother. My mother once told me she never wanted to have kids and never wanted to get married. 

Read my story to learn more about

why I do what I do. 

Where my story continues

My LinkedIn feed is where I share moments and thoughts that grow from my own story — shaped by what brought me here and the meaning I see in my work today.

Let's meet and make up your own mind

Exploring your core, finding your voice and telling your story is personal. One success factor of our joint work will be how well we match. Let’s begin with a first video call and find out if you feel positive about working with me. I can’t wait to meet you!

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Book your first meeting with me.

Let’s see if we match and how the
TrueSelf Method™ can support you.

45 minutes · complimentary

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I develop personal brands from true identity with the TrueSelf Method™ for visionary founders, entrepreneurs and thought leaders —

because people ultimately choose personality over competence.

 

For brands that feel true to the person behind them and create real emotional connection —

deeply human, memorable, and built to last.

 

At its core, my work is about building a brand that helps you succeed in what you truly love and move closer to the life you desire.

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Welcoming all genders

Certified Memberships as Systemic Positive Psychology Coach:

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